The end of last week has seen oil begin to make its slow and painful recovery after being in the dumps for a long time. There are however no indications that the price will bounce back to the earlier highs of yesteryears. It is a tough proposition for the industry but it does provide it with an amazing opportunity. One is the fact that baby boomer generation would have completely moved on to retirement and there are opportunities for the new generation to bring in newer ideas and much needed innovation/disruption to the industry. But the industry definitely need to put its foot down for the next boom cycle and bite less and chew properly because such regular devastating lows will drive out talent and create long-term consequences.