Absolutely yes. In today’s world, where a majority of its citizens are finding new ways to interact with each other using the powerful medium of internet, Apple has indeed pioneered a monumental shift in the way we interact with devices.
Today people are connected with each other in insane ways that has never happened ever since the Tower of Babel. The advancement of technology has been quite rapid in ways such that once you blink your eye, a new technology has already arrived. This leapfrog advancements has made distances negligible, communications quicker, political revolutions faster, humans as Facebook profiles and their lives as Google’s ad data.
One of the main drivers for this progress is the power of internet. From a secret US military based project, the internet or the world wide web has been the cornerstone of this sudden awakening within just 3 decades. Among the main companies behind this paradigm shift is Apple. Since 1984, from the time the first Macintosh computer was released, the single handed focus of this Cupertino based company has been to sell premium products that aim to bring the power of computing to its users with mobility.
These days, the competition to win the hearts and minds of people have become intense. Many companies including the search engine company Google to the once trading company Samsung are in the fray to have a piece of this trillion dollar market. Due to rapid lowering of the prices, these gadgets are now in the hands of many. The company with the best supply chain management strategies often win at the end of the day.
Apple has been extremely fortunate to be the pioneer in 3 mobile markets: mp3 players, smartphones and tablets. What sets them apart from other companies has been the beautiful marriage of both hardware and software. Normally companies first build hardware and then mostly uses licensed software to work on the hardware. Apple is unique as it builds both the hardware and software inhouse. Additionally they try to keep their products highly intuitive and simple to use with a unique interface that marries finest of technology with an exquisite artsy outlook.
Having said that it is unfair on my part to say that the competition is nothing but crapware. Having tried almost all the software platforms out there, I have to say that except the the Nokia Lumias, all the other main manufacturers are in the fray just to sell phones-rather than bother about user experience. Many of them including Samsung are highly successful in this strategy. The volume of sales matter for most of these manufacturers that they release products in varying sizes in every available categories. Apple with its minimalistic approach produces high end products that provides maximum profitability due to intelligent value added premium pricing.
I am proud to be an Apple ‘fan boy’ or whatever term is used today to refer to people who use only Apple products. The latter part of the statement is not entirely true as I regularly purchase, use and sell the competitor products-the last one being a Surface RT, Nexus 7 and a Chromebook. I did like the latter though as it is a cloud based initiative and one that I personally have a lot of belief in.
People can call it a hypocritical company or a selfish gigantic monster of a firm that litigates the soul out of its competitors- but there is a reason why millions of people all around the world buy an Apple product or Apple leads in making huge margins in all of their product category: they know what their customer needs and they always think different in ensuring that this experience is not compromised. I can write a million things about Apple here, which I am not going to do. All I can say is just one more thing about what I believe in Apple and what its late founder once said…Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets. Our goal is to make the best devices in the world, not to be the biggest.