Real beauty campaign of Dove is attracting people to think differently. Now with this campaign its like more or less a level playing field. I have always wondered whenever we buy a cosmetic or any fashion apparel we see models who are picture perfect.. I have never ever felt like one after using a soap or a fairness cream or a shampoo…never till date. It was always like that and I never gave much respect or importance to this things. Because they are so unattainable. I always believed that beauty is natural and it should have no colour caste or creed. Advertisements most of the time show these bias. Ever noticed how the fairness cream adverts have only fair people in them. Looks like blackies don’t have a chance. Similarly soaps you have picture perfect, waxed models jumping here and there or with showpiece boyfriends in bed…Life is never like that!! But things are changing and the admission by Dove is commendable nevertheless to say….inspiring. The cosmetic market is one built on make belief. It required 5 Miss Worlds and 2 Miss Universe titles to make the world’s second largest democracy beauty conscious!! Still its all in the mind!!
Tenny Thomas 